A Clear Path to Success.The impetus for the Artic Path website was to tout Newfoundland and Labrador’s Iceberg Alley (an area stretching from the coast of Labrador to the northeast coast of the island of Newfoundland) as a proven staging ground for industry in arctic-like conditions, with world class opportunities, amenities, human resources and infrastructure. In essence, the site needed to promote the Iceberg Alley region as the choice for cold ocean industry.Arctic Path needed a website touting the region as the path to cold ocean industry excellence.Prime developed a custom website for Arctic Path that clearly expressed the benefit of doing business in the region, with content directly targeting interested business sectors and groups for maximum engagement and SEO. The region’s dominance in Infrastructure, Research and Development, and Education and Training are front and centre. The site was simultaneously developed as a touch-screen friendly platform for conventions and trade shows, furthering its utility.Results With a richly designed, custom-built website, visitors to the Arctic Path web space are welcomed with a seamless user experience demonstrating the region’s unmatched preparedness and capabilities for cold ocean industrial activity. The site fulfills its role as an interest-generating tool that showcases everything Iceberg Alley has to offer industry, contained within an engaging presentation.THE LATEST WEB TECHNOLOGIES, SEO AND CONTENT MANAGEMENT.Layered into every website we develop at Prime is an understanding of our clients’ communications goals. We always start with a search engine optimized approach when developing content. From there, an attractive web design and simplified user interface will help with content delivery to the target audience – all of which is wrapped up into a responsive design for ease of viewing on all screen sizes. We’ve built everything from basic HTML and PHP based sites to complicated WordPress, Joomla and Durpal based content managed sites (CMS) with custom themes.