BRAND & IDENTITY

Clean St. John’s

Originally known as St. John’s Clean & Beautiful, this not-for-profit was shifting its mandate away from general city beautification in favour of anti-litter initiatives. With the organizations new “Clean” focus, Prime crafted a fresh new look and logo that incorporated the word clean, along with a new name that’s a call-to-action in itself – Clean St. John’s. The new brand identity was launched across the organization, from their website, to social media, bus boards, and school posters.