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Donovan Homes – Buy it New Campaign

For over 20 years Donovan Homes has been building quality, affordable houses and developing neighbourhoods that people call home. In a competitive market where you are not only competing with other new home builders, but also the used home market, you need to differentiate your product. The “why buy used, when you can buy new” campaign was designed to highlight the benefits of buying a new Donovan Home, by focusing on some of the drawbacks of buying used. Impactful Billboards featuring eye-catching visuals, and creative headlines proved to be a successful medium for this campaign.

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