BRAND & IDENTITY

Go Western Newfoundland

Go Western Newfoundland is the go-to organization for tourism operators on Newfoundland’s West Coast. The original branding wasn’t cohesive, nor was it effectively translating the wealth of outdoor experiences and adventures available in the area. Prime’s solution was a logo and feel that effectively aligned with the brand offerings, incorporating mountains, greens, and a more natural, less rigid font. In addition, Prime crafted a fresh, action-generating name for the organization – Go Western Newfoundland.