A Bridge to Knowledge.

Prime Creative was tasked with updating the Halifax Harbour Bridges (HHB) website. The existing HHB website was outdated from both a look and infrastructure standpoint. The existing structure was no longer serving their needs and was not designed in a way that allowed them to update and easily communicate new/relevant information to bridge commuters.

We needed to design and develop a new site that portrays HHB as a forward thinking, innovative company.

We needed to design and develop a new site for HHB that portrays HHB as a forward thinking, innovative company that cares about the public and wants to provide them with timely, and relevant information. The site also had to be a significant voice on The Big Lift redecking project as it will be a key piece of communication/messaging that commuters and the general public will look to for timely and relevant information on an ongoing basis. Prime developed an entirely new website for HHB – everything from the design, website architecture and functionality. We also provided a copy editing service to make sure that all content aligned with the brand voice and was SEO friendly.

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With the launch of The Big Lift project, HHB has seen an increase in traffic to their site. The new design and functionality of the site has provided HHB with an engaging platform to the keep the public informed about the progress of The Big Lift project.


Layered into every website we develop at Prime is an understanding of our clients’ communications goals. We always start with a search engine optimized approach when developing content. From there, an attractive web design and simplified user interface will help with content delivery to the target audience – all of which is wrapped up into a responsive design for ease of viewing on all screen sizes. We’ve built everything from basic HTML and PHP based sites to complicated WordPress, Joomla and Durpal based content managed sites (CMS) with custom themes.