WEBSITE DESIGN AND DEVELOPMENT

Halifax Harbour Bridges – Custom WordPress Theme

A Bridge to Knowledge.

Prime Creative was tasked with updating the Halifax Harbour Bridges (HHB) website. The existing HHB website was outdated from both a look and infrastructure standpoint. The existing structure was no longer serving their needs and was not designed in a way that allowed them to update and easily communicate new/relevant information to bridge commuters.

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We needed to design and develop a new site that portrays HHB as a forward thinking, innovative company.

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We needed to design and develop a new site for HHB that portrays HHB as a forward thinking, innovative company that cares about the public and wants to provide them with timely, and relevant information. The site also had to be a significant voice on The Big Lift redecking project as it will be a key piece of communication/messaging that commuters and the general public will look to for timely and relevant information on an ongoing basis. Prime developed an entirely new website for HHB – everything from the design, website architecture and functionality. We also provided a copy editing service to make sure that all content aligned with the brand voice and was SEO friendly.

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Put the Prime team to work for you.

Your business/organization needs a professional website design that best represents its brand. You need a Market-First approach to creative, content and development. We’re the website professionals. From WordPress to E-commerce, SEO and Analytics, and more. Our professional website developers are ready to design and build an engaging website that exceeds your goals.

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Responsive. Results-driven. How does a website surpass expectations? It starts with client collaboration and a complete understanding of where you want to take your digital presence. From there we determine the design and optimized metrics to get you there. If you’re ready to enhance your web presence and marketing reach, so are we.

The Prime Approach to Website Design.

Our Market-First Approach.

There are plenty of options in web design today. Web design and development firms. Digital agencies. Social media gurus. However, what is often missing is the marketing knowledge to best represent your brand. We are marketers first. With a wealth of knowledge and experience (hundreds of years) in the industry. We have seen it, and we have done it. We’ve enjoyed partnerships with companies and organizations across Atlantic Canada in the retail, government and social advocacy sectors.

Website Planning & Wireframing.

Every great website starts with a plan. A set of goals and desired results. A road map that will guide the user experience. We dig deep and research your target audience and tailor a plan that brings in the best architecture, content and website organization to reach your goals and audience. From there, we craft a detailed wireframe (blueprint of your website) that lays out how your site will be organized and function. Wireframing determines the placement of all elements contained in your website, as well as any special functionality that may be required.

Website Technology Considerations.

A successful web project must be responsive, intuitive and easy to navigate across an array of digital devices. We design and build websites with careful consideration of your objectives and the means by which your target users gather information. Be it smartphones, tablet or desktop, we ensure your site is designed with optimum cross-platform usability.

Website SEO Strategies.

A website that isn’t SEO friendly puts potential customers out of your reach. We’ll create a marketing-based, custom content strategy for you and, through Search Engine Optimization, build you a website that boosts your ranking and improves your web traffic through searches using Google, Yahoo and others.

Website Custom Development.

Prime-built websites are completely customizable with every plug-in option you will need. Require a calendar or event system incorporated into your site? No Problem. Need an e-mail subscription tool? We can do that. We have a variety of plug-ins that can be integrated into the CMS chosen – WordPress, Drupal, Joomla or others. We can even custom develop plug-ins that are designed to meet your unique website needs. We also understand that good website development demands everyday ease of use by you, the client.

Website Design & Development.

At this stage, we’re ready to blend function and aesthetics. Our designers will craft a contemporary, attention-getting design that allows your brand to shine. From there our web developers get to work building your site to adhere to the latest web standards, while constructing the functionality needed to meet any goal or need.

Every Web Design Service You Will Need.

Website Design & Development

Prime Creative has the tools and technical ability to build an eye-catching website that brings your brand and business vision to life.

  • E-commerce Solutions
  • Custom Design Options
  • Responsive Web Design
  • Mobile + Tablet Optimized
  • Content & Creative Development
  • CSS3 + HTML5 Technology
  • Visual Disability Options
  • Custom Plug-ins Available
  • Easily Edit Content
  • Upload PDF, Word & Other Files
  • YouTube and Vimeo Integration
  • Social Media Integration

Search Engine Optimization

We have a host of digital marketing and Search Engine Optimization services that are specifically designed to help you generate traffic that converts.

  • Website SEO Benchmark Reporting
  • Competitor Analysis & Reporting
  • Relevant and Current Keyword Research
  • Optimization of Title Data
  • Optimization of Meta Data
  • Content Development & Creative
  • Cross-Linking & Link Exchange
  • Google Webmaster Tools
  • Search Engine Submission
  • Search Engine Position Report

Content Management Systems

Above all, your Content Management System should be easy to use, and useful for your business. Our team will select the CMS that works the most efficiently for your needs, allowing you to seamlessly control and manage the content on your website.

  • WordPress
  •  Joomla
  •  Drupal
  •  Concrete5
  • DotNetNuke
  • EnterMediaDB

Website Analytics

At Prime, we have resources at the ready to ensure your website is performing optimally to meet your goals. Through advanced analysis we can pinpoint SEO errors and make adjustments to boost search results.

  • SEO Report Card
  • Audience Analysis
  • Conversion Optimization
  • Analytical Reporting
  • Goal Tracking
  • Content Review
  • Tracking & Analysis

LET'S BE PARTNERS

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