WEBSITE DESIGN AND DEVELOPMENT

PLIAN – My Parents Live Apart – Custom WordPress Theme

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Connecting Youth with Answers.

The Public Legal Information Association of Newfoundland and Labrador is a not-for-profit organization that provides legal information and education to Newfoundlanders and Labradorians. The goal of the myparentslivapart.ca web project was to effectively communicate information to youth whose families were going though separation or divorce. Prior to working with Prime, the Association’s main information piece was a printed booklet. They needed a modern solution utilizing the platform youth are most comfortable with – the web.

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Our challenge was to create a youth-friendly site that invited usage while at the same time paying respect to the sensitive subject matter.

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At Prime, we know web is ideally suited for the delivery of this message to the youth target audience. Youth are increasingly web literate and enjoy getting their information online. In addition, the creation of a website that provided information on the subject that could be consumed in a private setting was an important consideration for the design. It had to be very mobile friendly and easily viewed on smartphones and tablets.

Prime designed a website that efficiently connected youth with questions about divorce or separation to the information they need. Through working closely with PLIAN, Prime identified the most common concerns youth dealing with divorce have, and arranged the information with a user interface and navigation that is both intuitive and easy to use.

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