The Laws of Attraction and Retention.The target objective for this project was to position O’Dea Earle, one of St. John’s oldest and most respected law firms, as the best, if not the only option when choosing legal representation. The firm has a heavy emphasis on personal injury, so they needed a forceful presence in this particular niche with a website build that conveyed their core message of experience and teamwork to the target demographic.The firm has a heavy emphasis on personal injury, so they needed a forceful presence in this particular niche. Competition is fierce in the personal injury market, with dozens of local firms competing for top ranking in search engines. Through close consultation with the Firm and intensive demographic research, we decided the ideal option for O’Dea Earle was a content-rich website that would appear naturally in the search engines that prospective personal injury clients were likely to use.The website is optimized for SEO and conveys the message of experience, integrity and teamwork throughout. Powerful client testimonials, along with detailed yet personable attorney bios, drive home the message that O’Dea Earle is the right choice for personal injury representation, reinforcing the Firm’s bold call to action – “Make it Our Fight.”ResultsO’Dea Earle’s new website features impactful design and search friendly copy, with the Firm’s faces, experience and expertise combined into one comprehensive, user-friendly package that prompts visitors to take action, to choose O’Dea Earle.THE LATEST WEB TECHNOLOGIES, SEO AND CONTENT MANAGEMENT.Layered into every website we develop at Prime is an understanding of our clients’ communications goals. We always start with a search engine optimized approach when developing content. From there, an attractive web design and simplified user interface will help with content delivery to the target audience – all of which is wrapped up into a responsive design for ease of viewing on all screen sizes. We’ve built everything from basic HTML and PHP based sites to complicated WordPress, Joomla and Durpal based content managed sites (CMS) with custom themes.