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Purity Factories – Christmas 2017 Campaign

Mark your calendar, once Halloween ends, Christmas campaigns come at consumers hard and fast. It’s an all out jingle bell battle of the brands as marketers try to pull something clever from their sack. Purity Factories, a brand synonymous with delicious treats year-round, had to stand out as a choice for Christmas too. Prime positioned Purity as the convenient (and comical) answer to consumers’ inevitable holiday woes. Dry turkey? Regrettable fruitcake? It’s Purity to the rescue. Executed across billboards, digital, and social platforms, with edgy headlines more than a little tongue in cheek, the Just Add Purity campaign proved to be another ho ho home run for the brand.

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