Purity Factories – #treatyourself

Purity is known for time-honoured treats made the traditional way, without compromising to fads or trends. For Purity’s summer billboard debut – and brand refresh launch – we chose to reinforce Purity’s hold to tradition in an irreverent way. Humorous copy proclaiming that Purity is not gluten free or low carb, and is best served with lots of butter, sends a clear message to the snacking public – it’s ok to indulge!