Toyota Parts and Service
Toyota Parts and Service are proud of their service loyalty numbers. A very high percentage of their customers choose to service their vehicles at their Toyota dealer. Prime developed this campaign to instill doubt in the minds of those Toyota owners who were servicing their Toyotas elsewhere or were considering defecting from servicing their Toyota at their local Toyota dealer. All of these ads were based on facts and served as powerful reminders on how valuable Toyota Genuine Service actually is.