BRAND & IDENTITY

Trio Benefits

As a local provider of three products (group life, group health and group pensions) to municipal elected officials, municipal employees, and municipally-related organizations, the organization needed a brand design that eliminated previous brand confusion and conveyed a modern image to consumers. An image that could effectively compete with similar, yet larger national brands. Prime developed a new brand identity – TRIO – based on the three product offerings and incorporated it into a modern, corporate look to reinforce the brand’s standing among bigger players in the market.