Destination St. John’s

As a fulfillment piece for attracting meeting and convention business to St. John’s, Destination St. John’s Colour Magazine had to shine among its competitors in a very aggressive market. Prime’s approach entailed making the magazine a showpiece for the City’s varied food, entertainment and sight-seeing offerings, in addition to state-of-the-art meeting and conventions infrastructure. We chose local chefs, musicians and historians to weave their own tales of this colourful city, giving prospective visitors an intriguing bird’s-eye preview of the many experiences and attractions that await them in St. John’s.