O’Dea Earle

O’Dea Earle needed an update to their identity to refresh their look and align their brand with the Practice’s personal injury focus. An austere new logo and look were designed by Prime, utilizing bright blues and soft whites that were implemented across all brand materials from letterhead to website, along with the tag “Injury Lawyers” now featured prominently. The square blue box, with the white OE, represents a boxing ring with O’Dea Earle strongly positioned in your corner. This successful brand refresh bolstered O’Dea Earle’s profile in the market and re-enforced the Firm’s brand narrative of professionalism and expertise.