An industry leader with deep roots in Newfoundland, Pennecon needed a consistent, cohesive brand image that effectively conveyed the company’s varied activity in the engineering, energy and real-estate sectors, while staying true to the brand’s solid reputation for delivering quality work. Incorporating the recognizable P from previous identity incarnations, Prime developed an emotive branding that translated a modern industrial feel along with the strength and solidity that are synonymous with the Pennecon name.