BRAND & IDENTITY Truro Herbal Company We were approached by a medical marijuana startup company from Truro, Nova Scotia looking for help creating their brand – from name to logo to packaging design. With the large number of medical marijuana startups popping up in the market, our client wanted to find a unique name that truly represented who they were and allowed them to make their mark in the industry. We started the process by developing a list of brand attributes that we wanted the company to represent and from there developed and evaluated a list of potential names. The chosen name was Truro Herbal Company (THC). It was chosen because it both identified the origins of the company and its product and also because the acronym portion of this name is very self-aware and leveraged a clever approach to deliver humour.